Amazon.com make selling quite easy for anyone wishing to sell their merchandise.
Most sellers will find them reliable because not only do they have a good reputation and are therefore trusted, Amazon pays on schedule making them a trusted partner in making payments. They also have a database that is extremely user friendly. One only needs to follow their step-by-step instructions to be able to sell merchandise.
To make the most out of Amazon, understanding their selling policies is critical. Below we highlight the biggest Amazon seller mistakes you simply have to avoid. They range right from setting up accounts to the actual selling to handling orders from Amazon.
Mistakes to avoid when creating your seller account Amazon
- Registering two or more seller accounts
Amazon policy provides for one account per any seller using the site. Ensure that you only register for one seller account. Registering for more than one seller account is a violation of policy.
- Selecting the wrong type of seller account
A wrong type of seller account means that your product will not be viewed by the correct audience. Ensure that you always carry out research on the best type of seller account for your needs before you make the choice.
- Copying your competitors setup
Most sellers will quickly copy their competitors’ setup in a bid to beat competition. However, the competitors may be in breach of Amazon policy or may be missing an account that is optimized. The best approach is to always go through Amazon best practices as well as auditing, testing and refining your account.
Seller Mistakes to avoid when running your Amazon business
- Failing to compare prices of similar items.
Before you set your price, compare all prices on your product. Peruse all prices, shipping included, and then determine where you would like to set the price.
One of the biggest Amazon seller mistakes by private sellers is not factoring the cost of convenience. Most do not compete with this cost but will instead match the price. Consider setting the price low to enable a buyer save some money. Also do remember to factor in the account fees Amazon will charge.
- Inadequate marketing of your product
This especially applies where the product is a used one. By not uploading photographs you make the product difficult to sell. Potential buyers will always like to see what they intend to purchase and a photograph will go a long way in achieving this.
Additionally have a sufficient but detailed description of the product. However, ensure that you do not put false information like saying that the product is new while it is scratched. The rule is to be honest.
- Failing to contest a bad claim
You should always make sure that you answer claims as well as questions within the shortest time. Where someone gives you a bad review which is not deserved contact Amazon and request them to pull it down. You may also politely remind buyers to provide you a positive review through email.
- Failing to check your email often
By failing to check your email regularly you may miss notifications about the product you had listed. If the product had been sold you will not know when to ship the product out and this will result in a negative review.
To avoid this, regularly check your email and ensure that you are timely in responding to queries from buyers.
Seller Mistakes to avoid when handling orders
- Late shipping
Most customers on Amazon adore Amazon’s shipping policies which are fast and cheap. Therefore be honest with the shipping dates you offer.
- Arguing with customers
You may find some customers who are overly demanding or confrontational. Whatever it takes avoid arguing with them.
- Assuming that shoppers on Amazon read.
It is very likely that your buyers have not read the description of your product in full. To be on the safe side, clearly state what your policies are in many places. Additionally affirm your policies during exchanges with customers.
With the huge opportunity that Amazon offers, avoid the biggest seller mistakes as identified to maximize on the opportunity.