Amazon offers the opportunity for people to control and manage their own business for earning extra cash, however there are many rookie mistakes that Amazon sellers make that can hinder their business or result in suspension from the site.
Here are some common mistakes that Amazon sellers make:
- Starting off with selling high risk items
One common mistake that Amazon sellers make is jumping right into the ocean of selling high risk items instead of dipping their feet first by selling cheaper, low risk items. Such high risk items include smart phones, iPads, jewelry, and basically any item that is common among counterfeiters, which will significantly lower the chances of a shopper buying the item from an unseasoned seller. These high risk items can be associated with fraud and counterfeit scams, making it difficult for sellers to succeed.
- Copying product descriptions
Out of millions of listings that Amazon provides, buyers search for the products that stand out to them the most – products that are communicated in a unique, concise description that convinces the customer of its value. However, many Amazon sellers copy these product descriptions exactly from other sellers or drop shippers. Not only is this poor taste, but it also infringes upon copyright laws and can lead to misrepresentation of the item.
- Charging expensive shipping
Many sellers turn to inflating their shipping costs in order to lure customers in with a seemingly low product cost. This is a surefire way to send bidders in the other direction, since most buyers already know what an average shipping cost should be. Additionally, Amazon enforces fair shipping rules and inflating shipping costs deceitfully may lead to suspension of your listing.
- Late shipping
First and foremost, Amazon should be treated as a business. This means that customer satisfaction and ensuring fairness is a must, and sellers should act in a professional way if they want to continue selling on the site. Not only is failing to ship items on time unprofessional, but it can lead to low feedback ratings and negative customer reviews which can seriously detriment a seller’s reputation.
- Buying positive feedback
A common yet unethical practice among Amazon sellers is buying or faking positive feedback with the intent of making it appear authentic to customers viewing their feedback ratings. Dishonestly faking positive feedback, along with creating multiple accounts to increase a seller’s ratings, is not only disreputable but against Amazon’s policies. Many sellers attempt to collect positive feedback to increase the chances of their items being purchased, since buyers generally gear towards sellers with high ratings and positive reviews.
There are many strategies in creating personal business success through Amazon, however there are many errors a seller can make in attempting to market and sell their products effectively. Often, sellers try to maneuver around Amazon’s rules and policies in order to benefit and earn a substantial profit – especially if they are a new seller attempting to break into the Amazon market.
These mistakes can either backfire on the seller’s reputation or violate certain Amazon rules that may result in suspension, and so it is imperative that Amazon sellers are cognizant of the integrity of their selling strategies.